HISTORY OF P&G P&G is an American multinational consumer goods. Company Headquarter in Ohio, United States. P&G was founded in 1837 by William Procter. - ppt download

May 29,2024

HISTORY OF P&G P&G is an American multinational consumer goods. Company Headquarter in Ohio, United States. P&G was founded in 1837 by William Procter and James Gamble. William a Candle maker and James a Soap maker. On 31 October the Procter and Gamble company was created..
Company Headquarter in Ohio, United States. P&G was founded in 1837 by William Procter and James Gamble. William a Candle maker and James a Soap maker. On 31 October the Procter and Gamble company was created...
1859: After the partnership is formed, P&G sales reached $ 1 million. 1862:During the Civil war, Procter & Gamble was awarded several contracts. 1879:An inexpensive, but high-quality IVORY soap was introduced...
1896: First color print advertisement- an ad for Ivory. 1924: A market research department is created. 1937: P&G celebrated its 100 th anniversary, Sales reach $230 million. 1955: Creates the first tooth paste. 1961:Pmpers is introduced and eventually replaces clothes diapers...
1987: P&G celebrated its 150 th anniversary. 2002: P&G developed Naturally feminine pads. TODAY P&G operates in 80 countries world wide, employing more than 100,000. Its slogan is Touching and Improving Lives. ..
It is comprised of Global business units, Selling and Market operations, Global Business Service and Corporate Functions. Global Business Units are responsible for developing overall strategies. Selling and Market operations help in developing and executing market plans at the local level. Global Business Services provides technology, processes and standard data tool...
Francis S. Blake : Former chairman of the board..
Taylor: Group president, Beauty, Grooming and Health care President and chief Executive Officer. Mark Biegger: Chief Human Resource Officer. Steven D. Bishop: Group President, Global Oral Care. Giovanni Ciserani: Group President, Global Fabric & Home Care...
Mary Lynn Ferguson Mc Hugh: Group President, Global Family care. Colleen E Jay: President Beauty Specialty Businesses. R. Alexandra Keith: President Global Skin and Personal care...
 Shed 15% of the management staff.  Focus on the 43 best-selling brands  Have to keep up with changing trends in consumer demand...
 Middle to upper class consumers due to the higher price of the brand name products.  Global – in more than 80 countries..
EXTERNAL ENVIRONMENT OF P&G Legal / Regulatory  Must meet industry regulations and standards inmany different countries Competition Three main competitors  Johnson & Johnson  Kimberly-Clark  Unilever  L Oreal.
 The cost of switching is very less.  The main competitors are the ones which manufacture same range of cosmetics but at lower cost.  P&G products must be capable enough to put strong competition to its opponent products...
 P&G should follow some innovation.  Introduce new and fresh products.  Wal-Mart is the biggest buyer of P&G products.  It has formed strategic alliances with it...
 The huge global scale of P&G allows it to get an edge over L’Oreal in developing countries. Competitive Advantage:  Has diversified product portfolio.  The P&G has created brand awareness.  By recession which is why it again gains an edge over L’Oreal i.e. cosmetics range...
Everyone at P&G is like a hand in a bucket of water- when the hand is removed, the water closes in and there is no trace. Conform and you succeed; questions and you are gone. Research as an integral part of P&G thoroughness. It’s aim is to produce products that consistently win the consumers’ blind tests...
2) Strategically focused on work 3) Seek to be the best. 4) Innovation is cornerstone towards success. 5) Mutual Interdependency is a way of life. 6) Externally focused...
Rewarded and recognized for their contributions. Global training programs on managing the innovation process. Training for high-potential junior staff...
Innovation: Is recognized as the industry’s global leader in innovation. Brand Building: Portfolio of 50 leadership brands which make up 90% of sales. Go-to-Market Capabilities: P&G is ranked as the preferred supplier by leading retailers. Scale: Allocating resources more strategically and efficiently...
 In the 1930’s, P&G was the first firm to develop the idea of brand management.  In the 1930’s they used their own soap operas and radio programs for advertising...
 This includes 1,250 Ph.D. scientists.  Invest 4% of sales back into research & development.  Lafley had an enormous impact on P&G in an attempt to turn a stalling company around...
Lafley states that: To define and interpret the meaningful outside (external environment). To answer the two-part question: What business are we in and what business are we noting To balance sufficient yield in the present with investment in the future. To shape the values and set the standards of the organization...
Ariel is a brand of laundry detergent. Atonal is a brand of osteoporosis drug. Bounty is a brand of paper towels. Braun is a small-appliances manufacturer specializing in electric razors, coffeemakers, toasters, and blenders. Crest is a brand of toothpaste. Dawn is a brand of dishwashing detergent...
Duracell is a brand of batteries and flashlights. Fusion is a brand of men s wet shave razors. Gain is a brand of laundry detergent and fabric softeners. Gillette is a safety razor manufacturer. Head & Shoulders is a brand of shampoo body wash, and deodorant. Old Spice is a brand of aftershave and shaving cream...
Olay is a brand of women s skin care products. Oral-B is a brand of toothbrush. Pampers is a brand of disposable diaper. Pantene is a brand of hair care products. Prilosec OTC is a brand of heartburn medicine. Pringles is a brand of potato chips...
Safeguard is global personal care brand. TAG is a deodorant and body spray. Tide is a brand of laundry detergent. Vicks is a brand name of over-the-counter medicines Wella is a brand name of hair care products Whisper is a brand of panty liners sold primarily in Asian markets...
Beauty Segment Competition and Growth Competitors Unilever L’Oreal Private Labels 3% Net sales growth from % of P&G’s Net Sales are from the Beauty segment.
DISTRIBUTION AT P&G The distribution is of three types, which are being followed : Intensive distribution Extensive distribution Specialty distribution.
Delivery Flexibility:- How easy to distribute the product. Personal Selection And Customization:- Which distribution channel to select...
Basic Channels of Distribution.
PROMOTION STRATEGY P&G insists on a pull strategy Heavy advertising and media pioneer Advertising creativity P&G – A click mortar company Coupon Celebrity advertising.
Learn how companies adjust their prices to take into account different types of customers and situations. Know the key issues related to initiating and responding to price changes...
AN INTEGRATED CASCADE OF CHOICES.
DIFFERENT PRICING STRATEGIES ADOPTED BY P&G Optional-features strategy Product-line pricing Cost-plus pricing Competitive pricing Distribution pricing.
As of 2000, the company had 72 highly stylized destination sites. ..
P&G has unique Human Resource strategies e.g. promote from with in philosophy. People are recruited at the entry level. Through continuous mentoring people with in the company at highest levels...
P&G hires people from base level and then promote people from with in. P&G has strong policy of job rotation. The job analysis is based on success drivers...
The department helps form and implement strategies. HR here is a change and development agent and not the policy of the organization. HR sits at the table while making policies, procedures, goals, and strategies...
Human Resource Development Function: Talent Supply Management Organization Involvement Organizational Excellence Maximization Development Of External Relations Maximize capability.
RECRUITMENT & SELECTION AT P&G: Recruitment and selection is done in following steps: Job structure and definition Job description Job specification Job standards Selection.
P&G RECRUITMENT AND SELECTION PROCESS:.
SELECTION PROCESS:  Application  Assessment  Initial Interview  Final Interview  Your offer and Your future.
TYPES OF SELECTION DEVICES: Written tests Online evaluation Screening interview Panel interview.
ORIENTATION: Two type of orientation takes places at P&G:  Work unit orientation  Organization orientation.
TRAINING AND DEVELOPMENT APPROACHES: Basically there are two approaches for training and development:  On-the-job  Job rotation  Job Instruction training  Coaching  Off-the-job  Warehouse Training  Action Learning.
IMPROVE PRODUCTIVITY IN ALL AREAS Cost of Goods  Reduce Raw Material costs  Long-term contracts  Increase Number of Suppliers  Reduce excess inventory  Develop partnerships (PGT Healthcare) Research & Development ~ $2 billion annually  Continuous improvement  Product Innovation.
GROWTH IN DEVELOPING MARKETS Company-wide initiative: Acquire 1 billion additional consumers by 2014/2015.
 Offers multiple products.  Strong Brand Image.  Strong customer liability.  Diversified business structure.  Research and development.  Global Operation.  Strong Distribution Network...
 Increased promotional spending to keep healthy sales.  Customer concentration...
 Capitalizing on media...
 Slow down in consumer spending.  Key competitors expanding their product portfolios through acquisitions.  Increase cost of raw material.  Competition.  Government regulation...
P&G VS PRIVATE LABELS Intense competition Private labels are much cheaper.
Development must be carried out keeping the sustainability in mind. The P&G Co. today expanded its sustainability goals to continue creating value. We continue to improve the environmental sustainability of our products. Expanded its social sustainability work, touching and improving the lives each year through:  Children Safe Drinking Water  Pamper UNICEF Partnership...
We include sustainability into every aspect of our products—from initial design to manufacturing to packaging to social impact...
 Olay diverts manufacturing waste.  Its plant in Ireland has reduced: energy consumption by 12% CO 2 emissions by 16%...
Innovation to conserve resources at home. They eliminate the need to pre-rinse dishes before putting them into the dishwasher...
Our objective is lead value with brands and products that consumers prefer. We conserve resources, protect environment and social conditions. Ensure our products, packaging and operations are safe. Actively encourage reuse, recycling and composting...
P&G AWARDS AND ACHEIVEMENTS National Association for Female Executives:  Recognized by the National Association for Female Executives as one of the Top 50 Companies for Executive Women  Ranked #10 on the World’s Most Respected Companies List.
Business Today:  Business Today has rated P&G amongst the most preferred companies by management students across India...
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HISTORY OF P&G P&G is an American multinational consumer goods. Company Headquarter in Ohio, United States. P&G was founded in 1837 by William Procter. - ppt download

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