Tried. True. Totally Improved.

Tried. True. Totally Improved.

We're thrilled that our standard-setting BlenderBottle Classic protein shaker is the world's best-selling shaker bottle. So you might wonder why, in late 2019, we launched a new version of a protein shaker that was already a clear winner. Here's why we went there. The why behind the new BlenderBottle Classic protein shaker. The fact is, innovation is in our DNA. From that momentous day back in 2000 when BlenderBottle Company co-founder Steve Sorensen formed the first BlenderBall wire whisk, to 2020 when we have more products in our portfolio than we ever imagined, plus countless still to come we simply can't stop creating. Sometimes, creating means making a thing from start to finish. Sometimes it means assessing what you have even when it's already recognized as the best and finding ways to make it better. But let's back up a

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Vol. 56, No. 7 ( Jul. 1, 1985)