Centuries-old King Arthur Flour rebrands to King Arthur Baking Company
Centuries-old King Arthur Flour rebrands to King Arthur Baking Company
King Arthur Flour has rebranded to King Arthur Baking Company, a transformation that preserves its roots in the baking industry, but more accurately reflects the company’s relationship with modern consumers and the baking “counter trend” currently sweeping the country, says VP of marketing, Bill Tine.
King Arthur Flour has changed its name to King Arthur Baking Company. Same high quality flour : r/Baking
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How did King Arthur Flour get its name?
Our History King Arthur Baking
Our History King Arthur Baking
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King Arthur Flour, Now King Arthur Baking Company, Rebrands to Celebrate Commitment to Baking
King Arthur Flour, Now King Arthur Baking Company, Rebrands to Celebrate Commitment to Baking
King Arthur Flour has changed its name to King Arthur Baking Company. Same high quality flour : r/Baking
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