The 'offbeat tactics' that sent Tupperware sales soaring, Marketing & Advertising News, ET BrandEquity

The 'offbeat tactics' that sent Tupperware sales soaring, Marketing & Advertising News, ET BrandEquity

Critics lauded Tupperware when it first launched but that didn’t translate into many sales. Enter Brownie Wise, a middle-aged divorced mother, who in the late 1940s, began hawking the plastic containers at ‘hostess parties’. The Tupperware Party quickly assumed an outsized place in female suburban life, thanks to Wise’s off-beat approach to sales, and orders started pouring in..
Critics lauded Tupperware when it first launched but that didn’t translate into many sales. Enter Brownie Wise, a middle-aged divorced mother, who in the late 1940s, began hawking the plastic containers at ‘hostess parties’. The Tupperware Party quickly assumed an outsized place in female suburban life, thanks to Wise’s off-beat approach to sales, and orders started pouring in. .
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