Luxury bottled water is absurd – so why is it so popular?
Luxury bottled water is absurd – so why is it so popular?
People pay top dollar for ‘premium’ brands indistinguishable in blind taste tests from tap water – is it about status, wellness or something more fundamental? Last year, judges at the 28th International Berkeley Springs WaterTasting competition deemed the best bottled water in the world to be an Australian brand “infused with the sound frequencies of love, the moon, and light
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